what we do
Field & Track uses its knowledge and expertise to help businesses achieve data maturity. This means helping teams in their journey from ad-hoc reporting, manual calculations, and murky metrics to automated processes, and confidence in the information that is used for growth decisions.
Data Architecture and Engineering
Clean data begins with good planning.
As a business grows, implements new software, increases customers, and develops more reporting – data challenges begin to arise and questions begin to slow the business down.
Manual reports become too time-consuming or unreliable.
Data in one system is needed in another.
Questions which sound simple are impossible to answer.
Field & Track evaluates your existing technology stack, and designs and implements the right tools and integrations for your goals so that your business can scale.
What this looks like:
- Tool evaluation (understanding your software and existing data)
- Data warehouse set up and integration (synced with your website and studio management system e.g. Mariana Tek)
- Front-end website tracking (integrating your customer’s website/app activity with their studio activity)
- Data modelling (efficient data models built for key business reporting)
Analysis and BI
Reports in studio management systems such as Mariana Tek and Mindbody are useful, but at a certain point your questions will become more complicated than they can answer.
Running these reports online, or pulling CSVs manually can also be time-consuming especially for metrics that need to be reviewed daily.
Field & Track designs and develops crystal clear automated dashboards that answer your pressing questions reliably so you’re not sweating about the business.
What this looks like:
- Evaluating existing reporting
- Identifying critical questions
- Iterating on data models
- Designing and building dashboards
- Team education on tools
Attribution
Understanding which marketing efforts drive results is crucial for making informed decisions.
Knowing which channels actually have an effect in bringing in new clients and keeping existing ones engaged can be challenging. Without clear attribution, marketing budgets are often spent inefficiently and useful channels can be neglected.
Field & Track can help connect the data required to better identify which campaigns are truly effective, allowing you to optimize your marketing spend and maximize ROI.
What this looks like:
- Setting up multi-channel tracking (connecting all your marketing channels)
- Defining and tracking conversion events (e.g. sign-ups, bookings)
- Attribution modelling (understanding the customer journey)
- Campaign performance reporting (identifying what’s working and what’s not)
- Recommendations for budget reallocation
Marketing Automation
Connecting with your customers at the right moment can be key to building strong relationships and driving regular engagement.
Especially in fitness and wellness, timely and personalized interactions can make a big difference in your business success, as well as in helping customers achieve their own goals. Automation ensures that your business reaches out to clients with the right message at the right time, enhancing their experience and increasing retention.
Field & Track helps you implement tools that provide the necessary data and logic to achieve this, ensuring that your automated communications are as effective and meaningful as possible.
What this looks like:
- Behavior-based email/notification automation (targeting clients based on their actions)
- Lead scoring and nurturing (identifying and engaging potential clients)
- Workflow automation (streamlining repetitive tasks)
- Customer journey mapping (ensuring a seamless client experience)
- Performance monitoring and optimization (continuous improvement of automated processes)
ready to learn more?
Get in touch with us to chat about your current tools and data questions.