Keep the sweat in the studio.
We'll handle the data.

Field & Track turns the data trapped in your booking platform into growth and retention you can act on. Built, owned, and handed to you.

Book a callSee what we find in your data

What better data typically unlocks

Representative benchmarks from fitness-retention economics, not claimed client results.

3–4 weeks: earlier pre-churn detection vs. waiting for the cancellation
15–25%: typical lift in trial-to-member conversion when the onboarding window is worked
~5×: cheaper to reactivate a lapsed member than acquire a new one
100%: of your data, owned by you, not your software vendor

The problem

You know you should be doing this. It just always seems too hard.

Own your data

Your booking platform owns your data and hands back shallow dashboards. It should be yours: in a warehouse you control, ready to answer real questions.

Connect the journey

A lot happens before someone walks in. We connect the dots from first website touch to first class to lifetime value, so nothing important is invisible.

Communicate with logic

Reach members at the right moment, based on their whole history, automatically. Not a manual list pull you'll never get around to.

What we find in your data

The questions your numbers can already answer

A few of the highest-impact things we surface once your data is connected and owned.

3–4 weeks earlier

Pre-churn detection

Spot members whose attendance is decaying weeks before they cancel, while you can still reach them.

15–25% lift

Trial-to-member window

Find the exact point in onboarding where trials decide to stay or leave, then work that window.

~5× cheaper

Lapsed-member reactivation

Build the audience of members worth winning back, and keep it refreshing itself.

By channel

CAC payback by source

See which acquisition channels bring members who actually stay, not just sign up.

First 90 days

First-90-days gaps

Pinpoint where new members drop out of the habit, before it becomes a cancellation.

By class & time

Capacity utilisation

Understand utilisation by class, time, and instructor so the schedule earns its keep.

Case studies

What this work looks like in practice

Three representative engagements: the situations we walk into and the results this work typically produces.

Representative engagements based on the work we do and the results this work typically produces.

Case 01

~20–30%

improvement in new-member LTV-to-CAC within two quarters

Connecting website behaviour to bookings

Front-end attribution that finally shows which channels produce members who stay.

Read the engagement Case 02

~3–5×

efficiency in reactivation spend vs. cold acquisition

Automated Mariana Tek sync for live dashboards

Always-current dashboards and audiences that rebuild themselves, with no manual exports.

Read the engagement Case 03

~15–20%

reduction in voluntary churn among flagged members

Pre-churn detection & intervention

Catch at-risk members from the attendance signal, before the cancellation email arrives.

Read the engagement Case 04

~10–15%

increase in effective class capacity utilisation without adding classes or locations

Turning the schedule into a retention lever

Fill-rate and waitlist data by class, instructor, and time slot that shows which slots to grow and which are quietly losing money.

Read the engagement Case 05

~25–35%

typical lift in trial-to-membership conversion rate

Flagging trial members before the conversion window closes

The one behavioral signal that predicts trial-to-membership conversion, caught early enough to act on.

Read the engagement Case 06

~20–25%

of memberships paused 60+ days recovered to active

Turning paused memberships into a duration signal

Frozen memberships tracked by how long, not just whether, so long-paused accounts get worked before they quietly become cancellations.

Read the engagement Case 07

~20–25%

of at-risk top-decile revenue members retained through early, escalated intervention

Finding which members would hurt most to lose

Top-decile revenue members cross-referenced against the same early warning signals used to catch churn, so nobody at risk goes unnoticed.

Read the engagement

Platforms we work with

We speak your stack

From the booking platform to the warehouse to the channels that reach your members.

Booking platforms

Mariana Tek
Mindbody
PushPress
Perkville
FitGrid

Analytics & warehouse

BigQuery
Snowflake
Segment
PostHog
Amplitude

Activation & cloud

Klaviyo
HubSpot
Meta Custom Audiences
GCP
AWS

Have unanswered questions about your business?

Let's look at what your data is already telling you. The first call is a conversation, not a pitch.

Book a call

Keep the sweat in the studio.We'll handle the data.