about
Field & Track provides data analytics services for the health, wellness and fitness industry.
Leveraging expertise with fitness management, customer engagement, and loyalty software platforms used across wellness-related businesses, we aim to give studios control of their data so they can answer their most important questions.
Data is becoming increasingly valuable, however many businesses still leave this value with external vendors. We believe in empowering teams by helping them retain their data in their own infrastructure, and providing knowledge and tools that allow for optimal growth decisions and long-term planning.
Field & Track specializes in data architecture and engineering, growth marketing strategy, and behavioral analysis for wellness-related businesses. Understanding the unique challenges that studios face, and the specific software and tools they rely upon allows us to deliver solutions that drive growth.

